Doing the math: Why ‘Hidden Figures’ adds up for moviegoers

‘Hidden Figures,’ starring Taraji P. Henson, Octavia Spencer, and Janelle Monáe, is ‘a ray of optimism’ that reveals how African-American women helped launch John Glenn into orbit.

Molly Driscoll: Christian Science Monitor

Staff writer | @mollydriscoll

 

JANUARY 13, 2017 —In 1962, astronaut John Glenn became the first American to orbit Earth – and now a film about the African-American women who helped him get there is reaching the box-office stratosphere.

The success of “Hidden Figures” hints at a nation yearning for inspiring, true stories and serves to undermine false stereotypes about race and gender, which persist in Hollywood – and the American workplace – today.

Critics lauded the movie, which stars Taraji P. Henson, Octavia Spencer, and Janelle Monáe, when it opened to limited release Dec. 25. It’s since garnered Golden Globe nominations for the score and for Ms. Spencer’s performance, as well as nominations from the Screen Actors Guild for the best cast prize and Spencer for best supporting actress.

And now it’s finding an audience with the average filmgoer. “Hidden Figures” was released widely on Jan. 6, where it emerged victorious against “Star Wars” behemoth “Rogue One” after a tight box office race, coming in at No. 1 for the weekend.

“What’s really wonderful and refreshing about [the movie’s success] is that not only is there a very clear, easy-to-grasp positive message within the story, [but] that defying conventional wisdom once again, here is a movie that has opened to massive business featuring as protagonists not only people of color, but females,” says Mark Evan Schwartz, associate professor of screenwriting at the School of Film & Television at Loyola Marymount University.

“The fact that it upstaged a major franchise tentpole as grandiose as a ‘Star Wars’ movie,” he adds, “sends a very clear message to the kind of entertainment general audiences are looking for.”

Paul Levinson, professor of communication and media studies at Fordham University and editor of “Touching the Face of the Cosmos,” says that some of the movie’s success may be due to the divisive US political climate.

“It has to be said that some of President-elect Trump’s support has come from white supremacist groups, and at the same time we’re obviously near the very end of the tenure of the first African-American president,” Professor Levinson says.

“So I think it’s really more important than ever in American culture to highlight the contribution that African-Americans have made to our culture and in particular women, who never get enough credit,” he says. “This is part of the great American story.”

Professor Schwartz agreed. “Given today’s political climate, I think that audiences are really hungering for positive messages,” he says. “I think it is such an important counterpoint to what’s going on right now politically in this country. It’s a ray of optimism in an environment right now that’s becoming frighteningly pessimistic.”

Some industry watchers say the movie could top the box office again this upcoming three-day weekend, even against Mark Wahlberg in “Patriots Day,” the family movie “Monster Trucks,” and Ben Affleck’s “Live By Night,” among other competition.

Given the film’s reach, “Hidden Figures” can help shift attitudes and inspire young women to pursue careers in mathematics and science. “[They] can look at these women as positive role models and think, whatever the obstacles are, I can rise up and I can do great things,” Schwartz says.

‘The Right Stuff’

Realistic space travel films have been a proven draw with audiences in recent years. The 2015 hit “The Martian” took place in a near-future in which inhabitants of Earth had traveled to the Red Planet, while 2013’s “Gravity” centered on an imagined orbital mission gone wrong.

Past hits like 1995’s “Apollo 13” and 1983’s “The Right Stuff” – also, of course, based on true stories – also brought in moviegoers.

Levinson sees “Hidden Figures” as demonstrating the continuing appeal of inspiring true stories. “You don’t just need to make far-fetched adventure movies in order to succeed,” he says. “I mean, those are a lot of fun, but there is a lot of adventure in real-life successes.”

The movie is teaching Hollywood a lesson that it sometimes appears to keep learning: that filmgoers will turn up for sto