Tyronn Lue and the Art of Igniting LeBron

Most coaches challenge The King at their own peril. But as the Cavs found out in Game 7 of the NBA Finals, Lue is not like most coaches.  by Kurt Streeter ESPN – 12/21/16

This story appears in ESPN The Magazine’s Dec. 26 / Jan. 2 issue. Subscribe today!

Tronn Lue took a risk. “LeBron, you gotta be better! If we’re gonna win, you gotta be better!”

Deep inside Oakland’s Oracle Arena, the visitors locker room was not a happy place. It was halftime, Game 7 of the NBA Finals, and the Cavaliers were trailing the Warriors 49-42.

Lue had tough words for everyone, but he was surprisingly sharp toward LeBron James. It was not the first time that night. During a timeout late in the second quarter, the rookie head coach had barked: “LeBron, what’s wrong with your body language? Your body language is terrible.” Lue recalls a look that seemed to say: Are you kidding me, what more do you want me to do? His answer: “You got to guard Draymond. You got to take the open shot. Quit turning the ball over. Fix your body language. Anything else you want me to tell you?”

As he had for most of the series, James led the team that night in scoring and assists. But it wasn’t yet enough. He was two quarters from fulfilling his homecoming promise to bring Cleveland its first NBA title, and the Cavs were close to letting it slip away. Draymond Green had been killing them with a flurry of 3-pointers, and everyone in the locker room realized that one big push from the Warriors in the second half could put victory out of reach.

“We weren’t performing well,” says James Jones, the team’s veteran forward. “LeBron needed to step up, and as a team we needed to take it to another level.”

Lue decided to say everything he could to get under LeBron’s skin: “Game 7! Your legacy is on the line.”

James couldn’t believe he was being challenged, and Cavs assistant Damon Jones worked to calm him down: “You trusted Coach all season. You said he was going to take us to where we wanted to go. If you trusted him then, you need to trust him now.”

James snarled, “All right, f— it!” before reportedly storming out of the locker room.

“Now I got him,” Lue thought.

Coaches court misfortune when they confront LeBron. Piss him off and you might lose him. Maybe he tunes you out forever and you could soon be looking for another job. Ask David Blatt.

But James responded to Lue’s challenge in the second half, scoring 15 points and delivering 4 rebounds, 6 assists and 1 length-of-the-court-recovery blocked shot for the ages. “Yeah, I felt different [than Lue did],” James says now. “But at the end of the day, we respected one another to the point where I was like, ‘OK, I respect you; let’s hash it out here, leave it in the locker room and get to playing.’ And I was able to respond in the second half because I just respect what he says.”

When Game 7 ended, Lue sat on a black padded chair, alone, his head buried in a maroon towel, and cried. He thought of his grandmother and his mother, the two women who raised him. Both were battling breast cancer, and neither could attend the Finals. He thought about playing for the Lakers and the permanent place he holds in “You got posterized” lore as the guy who stumbled and was stepped over by Allen Iverson. He thought about his long career — seven teams, 11 years, never close to being a star — and then his sudden, unexpected rise to the top as a 39-year-old coach.

And he thought of the blue-collar town where he grew up, on the plains of central Missouri. And when he stood with his team at the postgame trophy ceremony, he approached the microphone and yelled, “Mexico, Missouri, we in the house, baby!”



Tyronn Lue’s all-important hometown connection – The basement of Rough’s barbershop in Mexico, MO is where Lue became the man who would change the dreams of a title-desparate city. PHOTOGRAPH: Danny Wilcox Frazier ESPN

LUE’S FAMILY ROOTS go back to the days of slavery in Mexico, Missouri, named as a nod to Texas’ declaration of independence from its southern neighbor. And if you could ask each of its roughly 12,000 residents, no one would be surprised that Lue came at LeBron. “That’s how it is around here,” says Damon Long, one of Lue’s longtime buddies in the town’s tight-knit African-American community. “We’re the slick-talkingest m—–f—–s you will ever see. But when we’re done talkin’ mess, we still gonna love you.”

“I carry that place with me everywhere I go,” Lue says. “It is who I am and where I am from. It taught me everything I know about life. I know that no matter what happens in Cleveland, I’m gonna be good down there.”

He’s good at Rough’s, a barbershop in the basement of an old yellow house that looks as if it could blow over in a storm. Lue began going to Rough’s when he was still in grade school. His father, Ronald Kemp, was a local basketball legend who shot deadeye jumpers on the concrete courts at Garfield Park before crack cocaine sent him to prison. Lue hardly knew his father growing up, but the regulars talked about him at Rough’s. Lue and his friends would sneak in and huddle in a corner behind a craps table. He could smell the cologne and the kerosene from an aging heater in the corner.

On one side, men sat in barber chairs. On another was a small bar and a table stacked with vodka, rum, wine and champagne. The air cracked with sharp-tongued cussing and laughter. “Oh, man, inside that barbershop you gonna hear everything,” Lue says, his eyes widening. “And see it too. People robbed. A friend got shot. Police kicked in [the door]. I seen everything you could possibly see in there. … I remember seeing guns on top of money. One guy would keep his money flat, in stacks, and on top he’d put his gun. What that place taught me, what a lot of my growing up in Mexico taught me, was what to do in life and definitely what not to do. As far as coaching now, a lot of skills that I use translate from Rough’s.”

Gary “the Rough Man” Jackson owns the place. He’s 71 but looks 51. His chocolate skin is smooth and tight; his eyes are clear and sharp. He is one of Lue’s many cousins, a barber, a barkeep, a gambler and a raconteur. He has slowed down a bit over the years, and so has his shop, but he still talks about women, a great deal. He talks about high school basketball and ends with a soliloquy on the evils of Republicans, the days of Jim Crow and how he came to be known as Rough. “By last count, there is 217 ass-whuppin’s that I gave people … and I only been whupped two times in my life.” But most of all, he talks about why he loves Ty Lue. “Because of that boy’s good heart.”